B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.96%
2.96% -- average conversion rate for Global eCommerce sites surveyed (2021)
A 2021 survey found that the average conversion rate of global eCommerce sites surveyed was 2.96%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.96%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atomicsmash.co.uk
Primary
Tier C
https://www.atomicsmash.co.uk/blog/get-started-with-conversion-optimisation/ ↗
Source Article
How to get started with conversion optimisation
Original Research
atomicsmash.co.uk
· Original study ↗
Methodology
Cited as from a 2021 survey of global eCommerce sites; original survey publisher not named in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global eCommerce sites surveyed: 2.96% average conversion rate. Source: atomicsmash.co.uk (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ecommerce-average-conversion-rate-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-ecommerce-average-conversion-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.96%</strong> -- average conversion rate for Global eCommerce sites surveyed<br><small>Source: atomicsmash.co.uk (2021) · <a href="https://lighthousedata.io/data/global-ecommerce-average-conversion-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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