B Evidence Grade B Safe to Cite Dated

1.84%

1.84% -- average conversion rate for e-commerce (2020)

Name: Average Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-06

2020 · Delante Blog

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Attribution: Delante Blog View source

Lighthouse Research Team

Last verified: 2026-08-19 · How we verify data →

Source verified Evidence graded

Value

1.84%

Unit

Percentage

Data Vintage

2020

Entity

e-commerce

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

Delante Blog Primary Tier A

https://delante.co/e-commerce-statistics-trends-facts/ ↗

Confidence: 72/100 Vintage: 2020 Channel: Cc Extraction

Source Article

High-Converting Landing Pages: Features That Drive Success - SocialSellinator

The Science Behind Landing Pages That Convert High-converting landing pages are standalone web pages specifically designed to turn visitors into leads or customers. When designed effectively, they can dramatically improve your marketing ROI and acquisition efforts. Key Features of High-Converting La…

Also cited by

delante.co https://delante.co/e-commerce-statistics-trends-facts/

2026-07-07

RingCentral https://www.ringcentral.com/gb/en/blog/definitions/conversion-rate/

2026-08-16

Digital Operative https://www.digitaloperative.com/blog/2016/why-so-many-ecommerce-companies-use-c…

2026-08-12

Colormatics https://www.colormatics.com/industry/pharmaceutical-and-healthcare-marketing/

2026-08-10

Kadam https://web.archive.org/web/20260212152154id_/https://www.kadam.net/en/blog/adve…

2026-08-19

Ighenatt https://ighenatt.es/ca/blog/rendimiento-ux-conversion/

2026-08-14

Original Research

Delante Blog · Original study ↗

Methodology

Average conversion rate for e-commerce

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

e-commerce: 1.84% average conversion rate. Source: Delante Blog (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-e-commerce-conversion-rate-2020

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<blockquote cite="https://lighthousedata.io/data/average-e-commerce-conversion-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.84%</strong> -- average conversion rate for e-commerce<br><small>Source: Delante Blog (2020) · <a href="https://lighthousedata.io/data/average-e-commerce-conversion-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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