B Evidence Grade B Graded under review Safe to Cite Dated

4% -- average conversion rate for newsletter sign-up (2022)

Name: Average Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2022 · Claspo

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Attribution: Claspo View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2022

Entity

newsletter sign-up

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (8)

Claspo Primary Tier C

https://claspo.io/template/bunny-with-gifts-easter-start-button-template-to-launch-widget/ ↗

Confidence: 46/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Pick a Gift Popup Templates | Gamified Email Capture & Sales

Gamification Gift Pick a gift Use Pick a gift popups to grow your list and drive sales. Letting visitors choose their gift makes the interaction feel more personal — and often gets a better response than static widgets. Turn visitors into opt-ins and sales Turn visitors into opt-ins and sales Create…

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Original Research

Claspo · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

newsletter sign-up: 4% average conversion rate. Source: Claspo (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_conversion_rate_newsletter_signup

HTML Embed

<blockquote cite="https://lighthousedata.io/data/avg_conversion_rate_newsletter_signup" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- average conversion rate for newsletter sign-up<br><small>Source: Claspo (2022) · <a href="https://lighthousedata.io/data/avg_conversion_rate_newsletter_signup" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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