B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.1%
2.1% -- average conversion rate for B2C (2026)
The average conversion rate in B2C is 2.1%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
VWO
Primary
Tier B
https://vwo.com/conversion-rate-optimization/conversion-rate-optimization-statistics/ ↗
Source Article
43 Conversion Rate Optimization Statistics [2026] | VWO
Follow us and stay on top of everything CRO
Read summarized version with
Hold on a minute…
Are you relying on marketing strategies from some years ago?
Given how rapidly trends and customer behavior have evolved in the past few years, that data is outdated and irrelevant today.
In fact, you can in n…
Original Research
VWO
· Original study ↗
Methodology
Source: Statista
Methodology documented
Segmentation
Industryecommerce
RoleAll marketers
Cite this stat
Plain Text
B2C: 2.1% average conversion rate. Source: VWO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_b2c_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg_b2c_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.1%</strong> -- average conversion rate for B2C<br><small>Source: VWO (2026) · <a href="https://lighthousedata.io/data/avg_b2c_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.