B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

1.9%

1.9% -- average conversion rate for Travel Industry (2026)

Name: Average Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · Ruler Analytics

The average conversion rate for the travel industry was 1.9% in 2026 based on Ruler Analytics tracked data.

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Attribution: Ruler Analytics View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

1.9%

Unit

Percentage

Data Vintage

2026

Entity

Travel Industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Ruler Analytics Primary Tier A

https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/?ref=mtarget.co ↗

Confidence: 63/100 Vintage: 2026 Channel: Common Crawl

Source Article

Conversion Rate Benchmarks 2026: Based on 5+ Million Conversions Tracked Across 13 Industries | Ruler Analytics

If you’ve ever looked at your conversion rate and wondered whether it’s good, bad, or somewhere in between, you’re not alone. It’s one of the most common questions we hear from the marketers we work with, and without the right context, it’s almost impossible to answer. That’s why every year we dig i…

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triplewhale.com https://www.triplewhale.com/

2026-08-19

Original Research

Ruler Analytics · Original study ↗

Segmentation

IndustryTravel RoleAll marketers Channelcontent

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Plain Text

Travel Industry: 1.9% average conversion rate. Source: Ruler Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversion-rate-by-industry-travel-2026

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<blockquote cite="https://lighthousedata.io/data/conversion-rate-by-industry-travel-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- average conversion rate for Travel Industry<br><small>Source: Ruler Analytics (2026) · <a href="https://lighthousedata.io/data/conversion-rate-by-industry-travel-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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