B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.47%
2.47% -- average conversion rate for B2C websites (2023)
According to Ruler Analytics, the average conversion rate for B2C websites is around 2.47%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.47%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Ruler Analytics
Primary
Tier B
https://www.blnks.io/post/good-website-conversion-rate ↗
Source Article
Good Website Conversion Rates: How to Achieve Them
Also cited by
statista.com
https://www.statista.com/
2026-08-16
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https://www.triplewhale.com/
2026-08-16
designmodo.com
https://designmodo.com/
2026-08-16
Original Research
Ruler Analytics
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C websites: 2.47% average conversion rate. Source: Ruler Analytics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c_avg_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2c_avg_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.47%</strong> -- average conversion rate for B2C websites<br><small>Source: Ruler Analytics (2023) · <a href="https://lighthousedata.io/data/b2c_avg_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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