B Evidence Grade B Safe to Cite Dated

2.79%

2.79% -- average conversion rate for e-commerce industry (2020)

Name: Average Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-06

2020 · Luigi's Box

Cite this stat Share How we verify

Attribution: Luigi's Box View source

Lighthouse Research Team

Last verified: 2026-08-20 · How we verify data →

Source verified Evidence graded

Value

2.79%

Unit

Percentage

Data Vintage

2020

Entity

e-commerce industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (27)

Luigi's Box Primary Tier A

https://axpira.eu/cro-agency/ ↗

Confidence: 91/100 Vintage: 2020 Channel: Cc Extraction

Source Article

The 2026 AEO / GEO Benchmarks Report

The 2026 AEO / GEO Benchmarks Report As AI search becomes a critical new brand visibility channel, this report establishes the first definitive benchmarks for AEO (answer engine optimization). We analyzed 10 key industries to measure AI referral traffic, AI search market share, and performance in Go…

Also cited by

Ruler Analytics https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/?__hstc=…

2026-07-17

GlobalData https://www.globaldata.com/media/construction/globaldata-revises-down-australasi…

2026-07-16

CNBC https://www.cnbc.com/2015/04/28/fast-food-chain-delivers-chipotle-like-comps.htm…

2026-07-06

Worldmetrics https://worldmetrics.org/germany-staffing-industry-statistics

2026-07-06

ResearchAndMarkets.com https://rss.globenewswire.com/en/news-release/2024/06/28/2905960/28124/en/Global…

2026-07-16

predis.ai https://predis.ai/fr/resources/e-commerce-cro/

2026-07-08

NielsenIQ https://nielseniq.com/global/fr/news-center/2026/conjoncture-grande-consommation…

2026-07-17

MHI Media https://mhigrowthengine.com/blog/ugc-vs-studio-creative-dtc/

2026-07-07

ecommercegermany.com https://ecommercegermany.com/blog/the-underrated-website-feature-that-can-boost-…

2026-07-06

StateGlobe Research https://data.stateglobe.com/gambia/checkout-optimization-statistics

2026-07-17

cufinder.io https://cufinder.io/blog/benchmarks/warehousing/

2026-07-08

cufinder.io https://cufinder.io/blog/benchmarks/consumer-goods/

2026-07-07

Admoon Agency https://admoon.agency/blog/advertising-paid-search-dubai-for-businesses/

2026-07-07

merchmetric.com https://www.merchmetric.com/blog/ecommerce-conversion-optimization-tools-2025/

2026-08-08

Arfadia https://www.arfadia.com/glossary/EN/conversion-rate

2026-08-20

agence-adwords.fr https://www.agence-adwords.fr/vente-d-un-site-internet-etapes-cles-pour-reussir-…

2026-07-16

VWO https://vwo.com/conversion-rate-optimization/conversion-rate-optimization-statis…

2026-08-06

VWO https://vwo.com/blog/ecommerce-conversion-rate/?utm_source=chatgpt.com

2026-08-10

SEOScaleUp https://seoscaleup.com/blog/author/khaliquezamanpalligmail-com/

2026-08-14

Powerhouse Consulting Group https://powerhouseconsulting.group/6-steps-to-boost-your-conversion-rates-using-…

2026-08-15

Outgrow https://outgrow.co/blog/interactive-forms-lead-generation-2025/

2026-08-12

Forbes España https://forbes.es/lifestyle/9903/que-marcas-de-perfume-prefieren-las-espanolas/

2026-07-16

cufinder.io https://cufinder.io/blog/benchmarks/limo-companies/

2026-07-17

AXPIRA https://axpira.eu/cro-agency/

2026-08-08

DashClicks https://www.dashclicks.com/blog/white-label-ppc-to-improve-funnel-performance

2026-08-11

SEOScaleUp https://seoscaleup.com/blog/e-commerce-seo-statistics-for-2026/

2026-08-14

Original Research

Luigi's Box · Original study ↗

Methodology

Data collected from e-shops across 14 different segments.

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

e-commerce industry: 2.79% average conversion rate. Source: Luigi's Box (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ecommerce-conversion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-ecommerce-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.79%</strong> -- average conversion rate for e-commerce industry<br><small>Source: Luigi's Box (2020) · <a href="https://lighthousedata.io/data/average-ecommerce-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →