C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
2.35%
2.35% -- average conversion rate for landing pages (2024)
The average landing page conversion rate is 2.35%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.35%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Invesp
Primary
Tier B
https://www.invespcro.com/blog/landing-page-optimization/ ↗
Source Article
Landing Page Optimization Tips That Boost Conversions in 2025
A landing page is often the first impression users get of your business—and it can make or break your conversion rate. In 2025, with rising ad costs and increasing user expectations, optimizing your landing page isn’t just a good idea—it’s essential.
This article will guide you through the best land…
Also cited by
2026-09-02
2026-09-29
Original Research
Invesp
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
landing pages: 2.35% average conversion rate. Source: Invesp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/invesp_2024_average_conversion_rate
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<blockquote cite="https://lighthousedata.io/data/invesp_2024_average_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.35%</strong> -- average conversion rate for landing pages<br><small>Source: Invesp (2024) · <a href="https://lighthousedata.io/data/invesp_2024_average_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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