C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
2.23%
2.23% -- average conversion rate for B2B websites (2023)
The average conversion rate for B2B websites/landing pages is 2.23% according to WordStream 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.23%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier B
https://www.wordstream.com/blog/ws/2019/08/19/conversion-rate-benchmarks ↗
Source Article
UX i Conversió: Resultats per a Barcelona - Ighenatt Blog
Com mesurar i millorar la taxa de conversió mitjançant l'optimització UX?
La taxa de conversió mitjana en webs B2B és del 2,23% i en e-commerce del 1,84% segons WordStream 2023. Millorar-la requereix: mesurar l'embut de conversió amb Google Analytics 4, identificar punts d'abandonament amb mapes de …
Also cited by
2026-08-16
Original Research
WordStream
· Original study ↗
Methodology
Source: WordStream 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B websites: 2.23% average conversion rate. Source: WordStream (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_conversion_rate_b2b
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<blockquote cite="https://lighthousedata.io/data/avg_conversion_rate_b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.23%</strong> -- average conversion rate for B2B websites<br><small>Source: WordStream (2023) · <a href="https://lighthousedata.io/data/avg_conversion_rate_b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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