B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- average conversion rate for Google Play Store apps (2021)
The overall average conversion rate across Google Play Store app categories in 2021 was 33%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (3)
AppFollow
Primary
Tier B
https://decode.agency/article/app-store-optimization-benefits/ ↗
Source Article
What are the business benefits of app store optimization?
After months of hard work, your app is finally complete. Congratulations, you did it!
But don’t rest on your laurels just yet.
Many developers fail to realize that the real work of ensuring their app’s success only starts after you launch it. Marketing, maintenance, monetization—the list goes on.
Wh…
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2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
AppFollow
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Play Store apps: 33% average conversion rate. Source: AppFollow (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-store-avg-conversion-rate-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/app-store-avg-conversion-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- average conversion rate for Google Play Store apps<br><small>Source: AppFollow (2021) · <a href="https://lighthousedata.io/data/app-store-avg-conversion-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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