B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27.53%
27.53% -- average conversion rate for high-performing newsletter popup (2026)
High-performing top 1% newsletter popup forms achieve an average conversion rate of 27.53%.
- Applies to top 1% high-performing forms
- Exceptional cases can exceed 50%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27.53%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Sources (6)
Claspo
Primary
Tier B
https://claspo.io/template/miss-you-floating-box-template-to-prevent-exitintent/ ↗
Source Article
Newsletter Popup Templates | Convert More Opt-ins
Email capture
Newsletter popup
A good offer makes subscribing feel worth it — whether it’s a discount or a small gift. Add simple choice steps to segment subscribers early and make your follow-ups convert better.
Turn visitors into opt-ins and sales
Turn visitors into opt-ins and sales
Create high-c…
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amraandelma.com
https://www.amraandelma.com/
2026-08-15
designmodo.com
https://designmodo.com/
2026-08-15
Original Research
Claspo
· Original study ↗
Methodology
Top 1% forms can achieve this rate, with some exceptional cases climbing above 50%.
Segmentation
IndustryeCommerce
Company SizeAll sizes
RoleAll marketers
Channelemail
Cite this stat
Plain Text
high-performing newsletter popup: 27.53% average conversion rate. Source: Claspo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/high_performing_avg_conversion_rate_newsletter_popup
HTML Embed
<blockquote cite="https://lighthousedata.io/data/high_performing_avg_conversion_rate_newsletter_popup" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.53%</strong> -- average conversion rate for high-performing newsletter popup<br><small>Source: Claspo (2026) · <a href="https://lighthousedata.io/data/high_performing_avg_conversion_rate_newsletter_popup" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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