B Evidence Grade B Graded under review Safe to Cite Dated

2.9%

2.9% -- average conversion rate for landing pages without videos (2022)

Name: Average Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2022 · Vidjet

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Attribution: Vidjet View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

2.9%

Unit

Percentage

Data Vintage

2022

Entity

landing pages without videos

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

Vidjet Primary Tier C

https://www.vidjet.com/es/blog/diseno-de-landing-page-para-ecommerce ↗

Confidence: 46/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Diseño de landing page eCommerce: cómo convertir clics en ventas

Resumen LEER¿Tienes dificultades para convertir los clics en ventas en tu tienda de comercio electrónico? Debes dominar el diseño de tu landing page eCommerce y optimizarla estratégicamente para convertir visitantes en compradores. Si tus páginas de destino no están haciendo todo lo posible, te está…

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Original Research

Vidjet · Original study ↗

Segmentation

IndustryRetail RoleAll marketers Channelcontent

Cite this stat

Plain Text

landing pages without videos: 2.9% average conversion rate. Source: Vidjet (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no_video_landing_page_conversion_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/no_video_landing_page_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- average conversion rate for landing pages without videos<br><small>Source: Vidjet (2022) · <a href="https://lighthousedata.io/data/no_video_landing_page_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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