B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

1.7%

1.7% -- average conversion rate for All Sectors (Q3 2025)

Name: Average Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-07

Q3 2025 · HubSpot

Data from Q3 2025 indicates that the average website conversion rate across all industry sectors is 1.7%.

Cite this stat Share How we verify

Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-07 · How we verify data →

Source verified Evidence graded

Value

1.7%

Unit

Percentage

Data Vintage

Q3 2025

Entity

All Sectors

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

HubSpot Primary Tier A

http://blog.hubspot.com/blog/tabid/6307/bid/18340/The-Simple-Anatomy-of-a-Conversion-Optimized-Blog.… ↗

Confidence: 63/100 Vintage: Q3 2025 Channel: Common Crawl

Source Article

Conversion rate optimization (CRO) strategy for 2026

Every business wants more customers. Yet, on average, only 1.7% of website visitors across all industries convert, leaving the vast majority of potential revenue untapped. This gap represents not just lost sales but also wasted marketing spend, as acquiring traffic can be costly. Conversion rate opt…

Also cited by

statista.com https://www.statista.com/

2026-08-22

amraandelma.com https://www.amraandelma.com/

2026-08-22

designmodo.com https://designmodo.com/

2026-08-22

Original Research

HubSpot · Original study ↗

Segmentation

Industryecommerce,marketing_tech RoleContent Marketer Channelcontent

Cite this stat

Plain Text

All Sectors: 1.7% average conversion rate. Source: HubSpot (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_conversion_rate_2025_q3

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average_conversion_rate_2025_q3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- average conversion rate for All Sectors<br><small>Source: HubSpot (Q3 2025) · <a href="https://lighthousedata.io/data/average_conversion_rate_2025_q3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →