B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4.8%
4.8% -- average conversion rate for paid search campaigns on Google Ads (2024)
The average conversion rate for paid search campaigns on Google Ads is approximately 4.8%.
- The average varies by industry, ranging from 1.8% to 6.5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.8%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
35
Freshness
95
Sources (4)
Invesp
Primary
Tier B
http://www.invespcro.com/blog/compare-your-site-conversion-rate-to-ecommerce-site-averages/ ↗
Source Article
The Average Website Conversion Rate by Industry | Invesp
Information related to conversion rate benchmarks is among the most protected data on the web.
There’s a reason for this secrecy. Not many website owners wish to share their performance metrics with competitors.
That said, there are tools to decipher the number of visitors a website receives and giv…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
searchenginejournal.com
https://www.searchenginejournal.com/
2026-08-18
Original Research
Invesp
· Original study ↗
Methodology
The average conversion rate for paid search is approximately 4.8%
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search campaigns on Google Ads: 4.8% average conversion rate. Source: Invesp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid_search_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid_search_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.8%</strong> -- average conversion rate for paid search campaigns on Google Ads<br><small>Source: Invesp (2024) · <a href="https://lighthousedata.io/data/paid_search_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.