B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12.9%
12.9% -- average conversion rate for Ecommerce sector (2021)
According to Unbounce's 2021 benchmark report, the average conversion rate for the ecommerce sector was 12.9%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12.9%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier C
https://eastsideco.com/blog/thriving-recession-five-ways-you-can-adapt-your-business-volatile-econom… ↗
Source Article
Why You're Doing CRO Wrong | Eastside Co
With a global recession looming on the horizon, the cost of acquisition on the rise and consumers being more careful with their monthly paycheck, direct-to-consumer brands are asking themselves what they should do to keep their business thriving through one of the most uncertain times they are likel…
Original Research
Unbounce
· Original study ↗
Methodology
Average ecommerce conversion rate, per Unbounce 2021 benchmark report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce sector: 12.9% average conversion rate. Source: Unbounce (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-average-conversion-rate-2021
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<blockquote cite="https://lighthousedata.io/data/ecommerce-average-conversion-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.9%</strong> -- average conversion rate for Ecommerce sector<br><small>Source: Unbounce (2021) · <a href="https://lighthousedata.io/data/ecommerce-average-conversion-rate-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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