B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1.4%
1.4% -- average conversion rate for UK e-commerce paid ads (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (5)
Clevertap
Primary
Tier B
https://clevertap.com/ ↗
Source Article
How to Improve Website Conversion Rates: A UK Guide • Bare Digital
Also cited by
statista.com
https://www.statista.com/
2026-08-18
worldfirst.com
https://www.worldfirst.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Clevertap
· Original study ↗
Methodology
Source: Clevertap.com
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK e-commerce paid ads: 1.4% average conversion rate. Source: Clevertap (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ecommerce-paid-ads-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-ecommerce-paid-ads-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.4%</strong> -- average conversion rate for UK e-commerce paid ads<br><small>Source: Clevertap (2026) · <a href="https://lighthousedata.io/data/uk-ecommerce-paid-ads-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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