B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.3%
3.3% -- average conversion rate for all industries (2024)
The average conversion rate across all fourteen industries is 3.3% according to Ruler Analytics.
- Defines conversion as a qualified lead who has shown interest in products or services
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Invesp
Primary
Tier B
http://www.invespcro.com/blog/compare-your-site-conversion-rate-to-ecommerce-site-averages/ ↗
Source Article
The Average Website Conversion Rate by Industry | Invesp
Information related to conversion rate benchmarks is among the most protected data on the web.
There’s a reason for this secrecy. Not many website owners wish to share their performance metrics with competitors.
That said, there are tools to decipher the number of visitors a website receives and giv…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Invesp
· Original study ↗
Methodology
According to a study by Ruler Analytics
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 3.3% | |
| 2026 | 5.89% | +78.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
all industries: 3.3% average conversion rate. Source: Invesp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/overall_average_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/overall_average_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.3%</strong> -- average conversion rate for all industries<br><small>Source: Invesp (2024) · <a href="https://lighthousedata.io/data/overall_average_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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