B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4.5%
4.5% -- average conversion rate for metasearch campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sojern
Primary
Tier B
https://www.sojern.com/es-mx/blog/5-benefits-of-using-metasearch-to-advertise-your-hotel ↗
Source Article
5 Beneficios de usar la metabuscación para anunciar su hotel
Hoy en día, la metasebúsqueda es una herramienta importante para tener en el plan de marketing de tu hotel. WÄWIJK nota que la metabuscación puede representar hasta el 30% de las reservas en línea de un hotel. Además de dar un impulso a las reservas directas, aquí hay cinco beneficios de tener una p…
Original Research
Sojern
· Original study ↗
Methodology
Internal campaign data from Sojern
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
metasearch campaigns: 4.5% average conversion rate. Source: Sojern (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metasearch-avg-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/metasearch-avg-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- average conversion rate for metasearch campaigns<br><small>Source: Sojern (2026) · <a href="https://lighthousedata.io/data/metasearch-avg-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.