Marketing Automation Adoption Rate
Statistics & Benchmarks

Verified marketing automation adoption rate data across 2 regions. Sourced from primary research and validated with evidence grading.

26 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

25 stats
businesses marketing
75.000000%
Percentage 2026
retailers adopting marketing automation solutions
19.000000%
Percentage 2023
bank marketers marketing
35.000000%
Percentage 2024-01
Japanese SMEs (fewer than 500 employees) marketing
15.000000%
Percentage 2025
Enterprises marketing
76.000000%
Percentage 2026
UK mid-market companies (50-250 employees) marketing
82.000000%
Percentage 2025
Top Performing B2B organizations marketing
84.000000%
Percentage 2026
CMOs marketing
54.000000%
Percentage 2024
company leaders marketing
75.000000%
Percentage 2023
companies marketing
75.000000%
Percentage 2019
marketers marketing
67.000000%
Percentage 2021
UK CMOs, Marketing Directors and Heads of Marketing (companies >250 employees) marketing
80.000000%
Percentage 2019
companies marketing
70.000000%
Percentage 2018
companies that could benefit from automated marketing B2B
20.000000%
Percentage 2014
B2B marketing professionals in the US marketing
55.000000%
Percentage 2014-11
marketing automation market marketing
5.000000%
Percentage 2009
businesses marketing
70.000000%
Percentage 2014
Gartner survey respondents (marketers) marketing
93.000000%
Percentage 2014
B2B marketers marketing
43.000000%
Percentage 2012
companies growing faster than their competition marketing
63.000000%
Percentage 2017
Companies in North and South America marketing
63.000000%
Percentage 2014
B2B companies B2B
16.000000%
Percentage 2014
marketers in Japan marketing
28.000000%
Percentage 2017
US B2B marketers marketing
69.000000%
Percentage 2016
B2B executives marketing
63.000000%
Percentage 2016

North America Region

1 stat
North American B-to-B companies B2B
16.000000%
Percentage 2014

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