C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
55%
55% -- marketing automation adoption rate for B2B marketing professionals in the US (2014-11)
55% of US B2B marketing professionals reported having a marketing automation system in place in November 2014.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2014-11
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (2)
Webmarketing123
Primary
Tier B
https://www.emarketer.com/Article/Why-Do-B2Bs-Use-Marketing-Automation-Leads-Leads-Leads/1012516 ↗
Source Article
Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads
Also cited by
2026-09-29
Original Research
Webmarketing123
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B marketing professionals in the US: 55% marketing automation adoption rate. Source: Webmarketing123 (2014-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-us-marketing-automation-adoption-2014
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<blockquote cite="https://lighthousedata.io/data/b2b-us-marketing-automation-adoption-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- marketing automation adoption rate for B2B marketing professionals in the US<br><small>Source: Webmarketing123 (2014-11) · <a href="https://lighthousedata.io/data/b2b-us-marketing-automation-adoption-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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