B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78.4%
78.4% -- automation adoption rate for mid-market and enterprise brands (2026)
Cross-channel marketing automation adoption reaches 78.4% among mid-market and enterprise brands in 2026.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78.4%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
HubSpot
Primary
Tier A
https://www.amraandelma.com/cross-channel-marketing-statistics/ ↗
Source Article
TOP 20 CROSS-CHANNEL MARKETING STATISTICS 2026 THAT REVEAL SHOCKING OMNICHANNEL POWER
03 May TOP 20 CROSS-CHANNEL MARKETING STATISTICS 2026 THAT REVEAL SHOCKING OMNICHANNEL POWER
Updated for 2026. This page has been fully refreshed with the latest cross-channel marketing statistics, omnichannel engagement insights, and customer journey optimization trends based on recent global surve…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot State of Marketing Automation Report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
mid-market and enterprise brands: 78.4% automation adoption rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-adoption-2026
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78.4%</strong> -- automation adoption rate for mid-market and enterprise brands<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/marketing-automation-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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