B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- automation adoption rate for Media planners (2023)
78% of media planners are currently leveraging automation to improve business performance and enhance customer experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
growthcollective.com
Primary
Tier B
https://www.growthcollective.com/blog/klaviyo-vs-mailchimp-the-ultimate-comparison ↗
Source Article
Klaviyo vs Mailchimp: The Ultimate Comparison
Klaviyo vs. Mailchimp: Which solution is really best for your email marketing campaigns?
While today’s companies have countless ways to connect with their audience, from webinars to social media posts and videos, the power of email simply can’t be overlooked. Email is still one of the most valuable …
Original Research
growthcollective.com
· Original study ↗
Methodology
Share of media planners leveraging automation to improve business performance and customer experience; original survey/report not attributed in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Media planners: 78% automation adoption rate. Source: growthcollective.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-planners-automation-78-pct
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<blockquote cite="https://lighthousedata.io/data/media-planners-automation-78-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- automation adoption rate for Media planners<br><small>Source: growthcollective.com (2023) · <a href="https://lighthousedata.io/data/media-planners-automation-78-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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