B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

64%

64% -- automation adoption rate for FSI service organisations (2024)

2024  · Salesforce

64% of FSI service organisations use automation.

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Attribution: Salesforce View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
FSI service organisations
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Salesforce Primary Tier B
https://www.salesforce.com/content/dam/web/en_us/www/documents/industries/financial-services/salesfo… ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
What is Salesforce Financial Services Cloud?
Salesforce’s research found that 72% of leaders in financial services are very confident that their customers are happy. However, this confidence doesn’t quite match up with what customers are saying. Customers are pointing out big gaps in how well financial institutions understand their needs, focu…
Original Research
Salesforce · Original study ↗

Source: Salesforce's 5th State of Service report for Financial Services

Methodology documented
IndustryFinance RegionGlobal RoleAll marketers
Plain Text
FSI service organisations: 64% automation adoption rate. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fsi-service-organizations-automation-use
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<blockquote cite="https://lighthousedata.io/data/fsi-service-organizations-automation-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- automation adoption rate for FSI service organisations<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/fsi-service-organizations-automation-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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