B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35%
35% -- marketing automation adoption rate for bank marketers (2024-01)
35 percent of surveyed bank marketers currently use marketing automation platforms.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024-01
Entity
Sample Size
93
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Bankers Association
Primary
Tier B
https://www.bankmarketingcenter.com/blog/post/2024/12/27/automated-bank-marketing-we-re-here-to-help ↗
Source Article
Automated bank marketing. We’re here to help.
Automated bank marketing. We’re here to help.
Marketing automation in banking is about more than just streamlining repetitive tasks—it's about using technology to make smarter decisions, personalize customer experiences, and achieve better results across all marketing channels. With marketing automa…
Original Research
American Bankers Association
· Original study ↗
Methodology
ABA Marketing Technology and AI Survey of 93 bank marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
bank marketers: 35% marketing automation adoption rate. Source: American Bankers Association (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bank-marketers-marketing-automation-adoption-2024
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<blockquote cite="https://lighthousedata.io/data/bank-marketers-marketing-automation-adoption-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- marketing automation adoption rate for bank marketers<br><small>Source: American Bankers Association (2024-01) · <a href="https://lighthousedata.io/data/bank-marketers-marketing-automation-adoption-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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