B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
76%
76% -- marketing automation adoption rate for Enterprises (2026)
76% of enterprises already use some form of marketing automation technology.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
awilix.ai
Primary
Tier C
https://www.awilix.ai/blog/automations/marketing-automation-agency/ ↗
Source Article
Marketing Automation Agency: What to Look For and What to Avoid | Awilix
Marketing automation is one of the highest-ROI investments a business can make. On average, businesses realize a $5.44 return for every $1 invested in marketing automation over three years. But that return only materializes if the system is built right. And that’s where most companies get stuck.
Hir…
Original Research
awilix.ai
· Original study ↗
Methodology
Secondary citation, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enterprises: 76% marketing automation adoption rate. Source: awilix.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprise-marketing-automation-adoption-76
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<blockquote cite="https://lighthousedata.io/data/enterprise-marketing-automation-adoption-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- marketing automation adoption rate for Enterprises<br><small>Source: awilix.ai (2026) · <a href="https://lighthousedata.io/data/enterprise-marketing-automation-adoption-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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