B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
19%
19% -- marketing automation adoption rate for retailers adopting marketing automation solutions (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
MoEngage
Primary
Tier A
https://www.retailconnections.co.uk/articles/retailers-cross-channel-engagement-isnt-meeting-shopper… ↗
Source Article
Retailers’ cross channel engagement isn't meeting shoppers’ personalisation demands - Retail Connections
Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage, revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.
Original research o…
Original Research
MoEngage
· Original study ↗
Methodology
Research by MoEngage
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
retailers adopting marketing automation solutions: 19% marketing automation adoption rate. Source: MoEngage (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retailers-marketing-automation-adoption-19-percent
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<blockquote cite="https://lighthousedata.io/data/retailers-marketing-automation-adoption-19-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- marketing automation adoption rate for retailers adopting marketing automation solutions<br><small>Source: MoEngage (2023) · <a href="https://lighthousedata.io/data/retailers-marketing-automation-adoption-19-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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