B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- marketing automation adoption rate for companies (2019)
As of 2019, 75% of companies were using at least one marketing automation tool.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (3)
Lob
Primary
Tier C
https://www.lob.com/blog/savvy-marketers-are-automating-5-marketing-tasks ↗
Source Article
Savvy Marketers are Automating 5 Marketing Tasks
Marketing automation is continually changing the way organizations conduct business. By automating specific marketing tasks, these organizations can boost productivity, save money, and improve their bottom line.
One area of business that continues to adopt automation tasks is marketing. Experienced …
Also cited by
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
backlinko.com
https://backlinko.com/
2026-08-18
Original Research
Lob
· Original study ↗
Methodology
As of 2019
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 70% | |
| 2019 (current) | 75% | +7.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 75% marketing automation adoption rate. Source: Lob (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-adoption
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- marketing automation adoption rate for companies<br><small>Source: Lob (2019) · <a href="https://lighthousedata.io/data/marketing-automation-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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