B
Evidence Grade B
Verified
under review
Safe to Cite
Dated
28%
28% -- marketing automation adoption rate for marketers in Japan (2017)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
JustSystems
Primary
Tier B
https://www.emarketer.com/Article/Marketers-Japan-Slow-Adopt-Marketing-Automation/1015686 ↗
Source Article
Marketers in Japan Slow to Adopt Marketing Automation
Original Research
JustSystems
· Original study ↗
Methodology
JustSystems survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers in Japan: 28% marketing automation adoption rate. Source: JustSystems (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-japan-marketing-automation-adoption
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<blockquote cite="https://lighthousedata.io/data/marketers-japan-marketing-automation-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- marketing automation adoption rate for marketers in Japan<br><small>Source: JustSystems (2017) · <a href="https://lighthousedata.io/data/marketers-japan-marketing-automation-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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