B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- marketing automation adoption rate for businesses (2014)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://www.mo.agency/blog/digital-marketing-trends-the-rise-of-marketing-automation ↗
Source Article
Digital Marketing Trends: The rise of Marketing Automation
67% of B2B marketers have seen at least a 10% increase in sales opportunities through lead nurturing via Marketing Automation. Then consider that nearly 70% of businesses are using a Marketing Automation platform, or are currently implementing one (Aberdeen, 2014), and you should be thinking about M…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Cited from Aberdeen, 2014
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 (current) | 70% | |
| 2026 | 75% | +7.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 70% marketing automation adoption rate. Source: Aberdeen Group (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-marketing-automation-aberdeen-2014
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<blockquote cite="https://lighthousedata.io/data/businesses-using-marketing-automation-aberdeen-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketing automation adoption rate for businesses<br><small>Source: Aberdeen Group (2014) · <a href="https://lighthousedata.io/data/businesses-using-marketing-automation-aberdeen-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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