B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- marketing automation adoption rate for Gartner survey respondents (marketers) (2014)
93% of respondents to a Gartner survey have adopted or plan to adopt marketing automation technology within the next two years.
- Includes respondents who have already adopted or plan to adopt within the next two years
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
http://www.godfrey.com/How-We-Think/B2B-Insights-Blog/Strategy/Want-a-seat-at-the-table-Start-counti… ↗
Source Article
Want a seat at the table? Start counting...
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey; adoption within next two years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gartner survey respondents (marketers): 93% marketing automation adoption rate. Source: Gartner (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketing-automation-adoption-93pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-marketing-automation-adoption-93pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- marketing automation adoption rate for Gartner survey respondents (marketers)<br><small>Source: Gartner (2014) · <a href="https://lighthousedata.io/data/gartner-marketing-automation-adoption-93pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.