B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54%
54% -- marketing automation adoption rate for CMOs (2024)
54% of CMOs have either begun or completed their implementation of marketing automation software.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier C
https://awrange.com/blog/how-marketing-automation-saves-you-time-and-generates-money/ ↗
Source Article
How automation saves your time and generates money - Awrange
The digital landscape is complex and ever-evolving, so working smarter isn’t just a “nice-to-have,” it’s become a vital component of being a modern marketer.
Time is a valuable commodity, and we can’t waste it if we want to survive in a competitive marketplace. That’s why leading B2B companies are a…
Original Research
MarketingSherpa
· Original study ↗
Methodology
Cited from MarketingSherpa
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs: 54% marketing automation adoption rate. Source: MarketingSherpa (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-marketing-automation-adoption-54
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<blockquote cite="https://lighthousedata.io/data/cmos-marketing-automation-adoption-54" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketing automation adoption rate for CMOs<br><small>Source: MarketingSherpa (2024) · <a href="https://lighthousedata.io/data/cmos-marketing-automation-adoption-54" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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