B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- marketing automation adoption rate for Companies in North and South America (2014)
In North and South America, 63% of companies use marketing automation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pepper Global
Primary
Tier B
https://www.lianatech.fr/blog-news/liana-technologies-hints-and-tips-trucs-et-astuces/astuce/les-ben… ↗
Source Article
Les bénéfices chiffrés de l’automatisation marketing | Liana Technologies
L’automatisation marketing est utilisée par de plus en plus d’entreprises et beaucoup prévoient de franchir le cap. Ses points forts : booster le business tout en réalisant des économies, mais que disent les chiffres ? Est-ce que l’automatisation est rentable ? Si oui, comment ?
Les gros poissons en…
Original Research
Pepper Global
· Original study ↗
Methodology
Part of Pepper Global 2014 survey also reporting Europe 39% and Asia-Pacific 36%.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies in North and South America: 63% marketing automation adoption rate. Source: Pepper Global (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ma-adoption-americas-63pct-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ma-adoption-americas-63pct-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- marketing automation adoption rate for Companies in North and South America<br><small>Source: Pepper Global (2014) · <a href="https://lighthousedata.io/data/ma-adoption-americas-63pct-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.