B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- marketing automation adoption rate for companies (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
http://www.aberdeenessentials.com/?p=38171 ↗
Source Article
Flooded with Data but Lacking Insight? Consider Usage Analytics
Original Research
Aberdeen Group
· Original study ↗
Methodology
Aberdeen Group research on marketing automation adoption
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 70% | |
| 2019 | 75% | +7.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 70% marketing automation adoption rate. Source: Aberdeen Group (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/martech-automation-adoption-70pct
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<blockquote cite="https://lighthousedata.io/data/martech-automation-adoption-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketing automation adoption rate for companies<br><small>Source: Aberdeen Group (2018) · <a href="https://lighthousedata.io/data/martech-automation-adoption-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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