B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- marketing automation adoption rate for UK CMOs, Marketing Directors and Heads of Marketing (companies >250 employees) (2019)
80% of CMOs, Marketing Directors, and Heads of Marketing at companies with more than 250 employees had already installed a marketing automation solution.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Customer Think
Primary
Tier B
http://www.marketreach.co.uk/blog/marketing-automation-turbo-boosts-cross-media-campaigns ↗
Source Article
Marketing automation turbo-boosts cross
Original Research
Customer Think
· Original study ↗
Methodology
Survey of 200 senior marketers at companies with more than 250 employees
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK CMOs, Marketing Directors and Heads of Marketing (companies >250 employees): 80% marketing automation adoption rate. Source: Customer Think (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-marketing-automation-adoption-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmos-marketing-automation-adoption-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketing automation adoption rate for UK CMOs, Marketing Directors and Heads of Marketing (companies >250 employees)<br><small>Source: Customer Think (2019) · <a href="https://lighthousedata.io/data/cmos-marketing-automation-adoption-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.