B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- marketing automation adoption rate for North American B-to-B companies (2014)
16% of North American B-to-B companies use marketing automation technology.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2014
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdAge
Primary
Tier B
http://www.adage.com/article/digital/only-16-b2b-companies-use-marketing-automation-study/293766 ↗
Source Article
Top Online Marketing News May 29, 2014
Original Research
AdAge
· Original study ↗
Methodology
Study by SiriusDecisions
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
Channelcontent
Cite this stat
Plain Text
North American B-to-B companies: 16% marketing automation adoption rate. Source: AdAge (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/only-16-of-b2b-companies-use-marketing-automation
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<blockquote cite="https://lighthousedata.io/data/only-16-of-b2b-companies-use-marketing-automation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- marketing automation adoption rate for North American B-to-B companies<br><small>Source: AdAge (2014) · <a href="https://lighthousedata.io/data/only-16-of-b2b-companies-use-marketing-automation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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