B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- marketing automation adoption rate for B2B marketers (2012)
In 2012, 43 percent of marketers used marketing automation platforms.
- Historical comparison point cited in a 2013 trend summary
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Holger Schulze / B2B Technology Marketing Community
Primary
Tier A
https://everythingtechnologymarketing.blogspot.com/2013/06/download-2013-b2b-content-marketing.html ↗
Source Article
Download the 2013 B2B Content Marketing Report
Top-5 Content Marketing Trends in 2013
- Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.
- The popularity of white papers as a content marketing format is declining relative to interactive, easily digestibl…
Original Research
Holger Schulze / B2B Technology Marketing Community
· Original study ↗
Methodology
Prior-year baseline figure ('last year') cited in the 2013 B2B Content Marketing Report for marketing automation platform usage.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 43% marketing automation adoption rate. Source: Holger Schulze / B2B Technology Marketing Community (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-adoption-2012
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-adoption-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- marketing automation adoption rate for B2B marketers<br><small>Source: Holger Schulze / B2B Technology Marketing Community (2012) · <a href="https://lighthousedata.io/data/marketing-automation-adoption-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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