B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
63%
63% -- marketing automation adoption rate for companies growing faster than their competition (2017)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Lenskold Group
Primary
Tier C
https://www.inbound281.com/what-is-marketing-automation-top-detroit-agency ↗
Source Article
What is Marketing Automation? | Inbound 281
What is Marketing Automation? Mark Parent, President/CEO of Inbound 281 Explains.
These days, for sales and marketing, it is almost passé to say but is worth repeating: the buying-selling process today is much different than it was even a few years ago, buyers find sellers.
The information explosion…
Original Research
Lenskold Group
· Original study ↗
Methodology
Lenskold Group study, cited by Inbound 281
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies growing faster than their competition: 63% marketing automation adoption rate. Source: Lenskold Group (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-fast-growth-companies
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-fast-growth-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- marketing automation adoption rate for companies growing faster than their competition<br><small>Source: Lenskold Group (2017) · <a href="https://lighthousedata.io/data/marketing-automation-fast-growth-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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