B Evidence Grade B Graded under review Safe to Cite Dated

20%

20% -- marketing automation adoption rate for companies that could benefit from automated marketing (2014)

Name: Marketing Automation Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2014 · Gerhard Gschwandtner / Sales Management 2.0 Conference

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Attribution: Gerhard Gschwandtner / Sales Management 2.0 Conference View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2014

Entity

companies that could benefit from automated marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gerhard Gschwandtner / Sales Management 2.0 Conference Primary Tier C

http://www.sales20conf.com/blog/4-areas-sales-leaders-need-to-automate-today-for-better-results/ ↗

Confidence: 23/100 Vintage: 2014 Channel: Common Crawl

Source Article

4 Areas Sales Leaders Need to Automate Today for Better Results

Original Research

Gerhard Gschwandtner / Sales Management 2.0 Conference · Original study ↗

Methodology

Keynote claim; denominator is the ~50,000 companies cited

Methodology documented

Segmentation

IndustryB2B Company SizeMid-market RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

companies that could benefit from automated marketing: 20% marketing automation adoption rate. Source: Gerhard Gschwandtner / Sales Management 2.0 Conference (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-adoption-rate

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<blockquote cite="https://lighthousedata.io/data/marketing-automation-adoption-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing automation adoption rate for companies that could benefit from automated marketing<br><small>Source: Gerhard Gschwandtner / Sales Management 2.0 Conference (2014) · <a href="https://lighthousedata.io/data/marketing-automation-adoption-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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