B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- marketing automation adoption rate for US B2B marketers (2016)
In 2016, 69% of US B2B marketers had a marketing automation system in place.
- Noted as not a direct one-to-one comparison to the Japan survey data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
DemandWave
Primary
Tier B
https://www.emarketer.com/Article/Marketers-Japan-Slow-Adopt-Marketing-Automation/1015686 ↗
Source Article
Marketers in Japan Slow to Adopt Marketing Automation
Original Research
DemandWave
· Original study ↗
Methodology
DemandWave report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US B2B marketers: 69% marketing automation adoption rate. Source: DemandWave (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-b2b-marketers-marketing-automation-adoption
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<blockquote cite="https://lighthousedata.io/data/us-b2b-marketers-marketing-automation-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- marketing automation adoption rate for US B2B marketers<br><small>Source: DemandWave (2016) · <a href="https://lighthousedata.io/data/us-b2b-marketers-marketing-automation-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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