B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- marketing automation adoption rate for marketers (2021)
67% of marketers currently use at least one marketing automation platform.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
93x.agency
Primary
Tier C
https://www.93x.agency/blog/guides/ultimate-guide-web-design-for-b2b-tech-companies ↗
Source Article
2021 Guide: Web Design for B2B Tech Companies
Original Research
93x.agency
· Original study ↗
Methodology
Unattributed statistic in agency blog guide
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketers: 67% marketing automation adoption rate. Source: 93x.agency (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-adoption-2021
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-adoption-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- marketing automation adoption rate for marketers<br><small>Source: 93x.agency (2021) · <a href="https://lighthousedata.io/data/marketing-automation-adoption-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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