B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Dated
63%
63% -- marketing automation adoption rate for B2B executives (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Kapost
Primary
Tier B
https://www.emarketer.com/Article/B2B-Firms-Turn-Marketing-Technology-Court-Buyers/1014031 ↗
Source Article
B2B Firms Turn to Marketing Technology to Court Buyers
Original Research
Kapost
· Original study ↗
Methodology
Source: Kapost's study of mid- and senior-level B2B marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B executives: 63% marketing automation adoption rate. Source: Kapost (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-automation-adoption-2016
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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-automation-adoption-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- marketing automation adoption rate for B2B executives<br><small>Source: Kapost (2016) · <a href="https://lighthousedata.io/data/b2b-marketing-automation-adoption-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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