B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
75%
75% -- marketing automation adoption rate for company leaders (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dinarys
Primary
Tier C
https://dinarys.com/blog/what-is-marketo ↗
Source Article
Content
What Is Marketo and How Does It Work?
Time to read: 17 minutes
Before discussing what is Marketo, you need to understand why the automation of customer relationship processes and within the company has become so important in business over the past decade. 75% of the company leaders surveyed …
Original Research
Dinarys
· Original study ↗
Methodology
Survey of company leaders; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
company leaders: 75% marketing automation adoption rate. Source: Dinarys (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-adoption-leaders
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-adoption-leaders" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- marketing automation adoption rate for company leaders<br><small>Source: Dinarys (2023) · <a href="https://lighthousedata.io/data/marketing-automation-adoption-leaders" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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