Click Through Rate Lift
Statistics & Benchmarks

Verified click through rate lift data across 4 regions. Sourced from primary research and validated with evidence grading.

336 data points · 4 regions · Updated 2026-10-02

Compare by Region

Global Region

56 stats
AIQ Persona-targeted email campaign marketing
23.000000%
Percentage 2026
Get Response longer email description lines marketing
2.000000%
Percentage 2026
Amazon advertisers using generative AI lifestyle imagery eCommerce
40.000000%
Percentage 2023
B2B personalized email campaigns marketing
41.000000%
Percentage 2025
video content vs text-based content marketing
41.000000%
Percentage 2026
launch-sequence emails vs single-blast launch emails marketing
30.000000%
Percentage 2026
seasonally-personalized emails marketing
41.000000%
Percentage 2025
e-commerce email campaigns with countdown timers marketing
10.000000%
Percentage 2025
B2B email campaigns marketing
14.000000%
Percentage 2025
Campaign Monitor email campaigns marketing
28.000000%
Percentage 2026
Agencies using AI-driven targeting marketing
18.000000%
Percentage 2026
Emails sent mid-morning (9-11 AM) vs other times marketing
15.000000%
Percentage 2026
Kate Spade interactive email polls marketing
84.000000%
Percentage 2025
email campaigns with call-to-action buttons marketing
20.000000%
Percentage 2026
SMBs using AI-powered Google Ads marketing
32.000000%
Percentage 2025
Mailchimp email drip campaigns marketing
20.000000%
Percentage 2026
businesses using AI-optimized email automation marketing
41.000000%
Percentage 2025
Personalized thank you emails (education sector) marketing
41.000000%
Percentage 2025
email CTA buttons marketing
21.000000%
Percentage 2025
Adsterra Social Bar marketing
30.000000%
Percentage 2025
email campaigns including video marketing
13.000000%
Percentage 2026
Email campaigns containing video marketing
65.000000%
Percentage 2026
personalized B2B sales emails marketing
14.000000%
Percentage 2026
personalized email campaigns (vs non-personalized blasts) marketing
41.000000%
Percentage 2025
personalized emails vs non-personalized marketing
41.000000%
Percentage 2025
Email subject lines under 49 characters marketing
75.000000%
Percentage 2025
Personalized email campaigns marketing
14.000000%
Percentage 2026
Personalized email marketing marketing
2
Multiple 2026
segmented email sequences marketing
50.000000%
Percentage 2025
AI-optimized programmatic ads AdTech
28.000000%
Percentage 2026
mid-email CTAs marketing
27.000000%
Percentage 2025
Personalized email campaigns marketing
41.000000%
Percentage 2025
Tmall merchants using AI-generated product visuals marketing
25.000000%
Percentage 2025
Email/SMS lead-nurture campaigns using social proof (testimonials, recently funded loans) marketing
22.000000%
Percentage 2025
Personalized emails (vs. non-personalized sends) marketing
41.000000%
Percentage 2026
Freddie's Flowers (Aura Ads paid social video ads) marketing
20.000000%
Percentage 2026
Airtasker email marketing to US and UK users featuring Trustpilot content marketing
15.000000%
Percentage 2026
AI-personalized messaging in iGaming tests marketing
25.000000%
Percentage 2026
Lazurit abandoned-cart emails with non-standard (unicorn) subject lines marketing
8.200000%
Percentage 2025
Plain text emails vs HTML/CSS styled emails (B2B email marketing) marketing
21.000000%
Percentage 2025
URLs with relevant keywords in first 20 characters Media
45.000000%
Percentage 2026
personalized email campaigns marketing
41.000000%
Percentage 2023
nostalgic email campaigns marketing
41.000000%
Percentage 2023
B2B email marketing marketing
14.000000%
Percentage 2024
Livongo health program enrollment emails marketing
88.000000%
Percentage 2023
confirmation emails vs standard marketing emails marketing
85.000000%
Percentage 2024
interactive email elements marketing
73.000000%
Percentage 2024
animated GIFs in email marketing
26.000000%
Percentage 2024
email polls and surveys marketing
15.000000%
Percentage 2023
segmented email campaigns marketing
50.000000%
Percentage 2024
Michaels (email and web personalization via NLG) marketing
25.000000%
Percentage 2023
Ecommerce CTA button colour changes marketing
21.000000%
Percentage 2024
Plain-text B2B emails vs HTML/CSS-styled emails (Relate platform data) marketing
21.000000%
Percentage 2024
B2B email click-through rate (vs. B2C average) marketing
60.000000%
Percentage 2024
moving service ads with truck images marketing
17.000000%
Percentage 2025
Glossier Beauty
30.000000%
Percentage 2025

UK Region

2 stats
UK skincare brands email marketing Beauty & Personal Care
40.000000%
Percentage 2025
Paid ads featuring user-generated content Media
4
Multiple 2026

APAC Region

1 stat
Emails with visual content Media
42.000000%
Percentage 2026

San Francisco Region

1 stat
Google Ads ad extensions Digital Marketing
10.000000%
Percentage 2023

Compare Click Through Rate Lift Across Regions

See how click through rate lift benchmarks differ by geography in a single side-by-side view.

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