B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

22%

22% -- click through rate lift for Email/SMS lead-nurture campaigns using social proof (testimonials, recently funded loans) (2025)

2025  · HubSpot

Adding social proof like testimonials or recently funded loans can increase click-through rates by 22% in email campaigns according to HubSpot.

  • Attributed to HubSpot without a specific study date or link
  • Presented in the context of mortgage marketing email campaigns
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Attribution: HubSpot View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Email/SMS lead-nurture campaigns using social proof (testimonials, recently funded loans)
Evidence Quality
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot Primary Tier C
https://shahidshahmiri.com/fr/mortgage-marketing/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
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Original Research
HubSpot · Original study ↗
Methodology

Article states adding social proof (testimonials or 'recently financed loans') can improve click rates by 22%, attributed to HubSpot ('selon HubSpot'). Original HubSpot publication not linked or dated; article context is 2025 mortgage marketing. Source text in French.

Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email/SMS lead-nurture campaigns using social proof (testimonials, recently funded loans): 22% click through rate lift. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-proof-email-ctr-lift-22-hubspot
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<blockquote cite="https://lighthousedata.io/data/social-proof-email-ctr-lift-22-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- click through rate lift for Email/SMS lead-nurture campaigns using social proof (testimonials, recently funded loans)<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/social-proof-email-ctr-lift-22-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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