B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23%
23% -- click through rate lift for AIQ Persona-targeted email campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
250,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Analytics IQ (AIQ)
Primary
Tier B
http://analytics-iq.com/predicting-what-big-data-cant/ ↗
Source Article
Predicting What Big Data Can’t
Original Research
Analytics IQ (AIQ)
· Original study ↗
Methodology
A/B test: 150,000 prospects identified as conscientious via Persona received a tailored subject line vs 100,000 random prospects receiving the same email; CTR compared between groups.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AIQ Persona-targeted email campaign: 23% click through rate lift. Source: Analytics IQ (AIQ) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persona-conscientiousness-email-ctr-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/persona-conscientiousness-email-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- click through rate lift for AIQ Persona-targeted email campaign<br><small>Source: Analytics IQ (AIQ) (2026) · <a href="https://lighthousedata.io/data/persona-conscientiousness-email-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.