B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- click through rate lift for UK skincare brands email marketing (2025)
Educational content in email drives click rates 40% to 60% higher than purely promotional content for skincare brands.
- Reported as a range of 40–60%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier C
https://www.excelohunt.com/blog/email-marketing-uk-beauty-skincare/ ↗
Source Article
Email Marketing for UK Beauty & Skincare Brands: The Complete Playbook
Email Marketing for UK Beauty & Skincare Brands: The Complete Playbook
UK beauty and skincare is one of the highest-performing categories for email marketing. Repeat purchase cycles are predictable. Customer loyalty, when earned, is strong. The product has genuine emotional resonance — skincare in p…
Original Research
ExceloHunt
· Original study ↗
Methodology
Range 40-60%, midpoint used; vendor blog benchmark
Methodology documented
Segmentation
IndustryBeauty & Personal Care
RegionUK
RoleAll marketers
Channelemail
Cite this stat
Plain Text
UK skincare brands email marketing: 40% click through rate lift. Source: ExceloHunt (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skincare-educational-email-click-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skincare-educational-email-click-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- click through rate lift for UK skincare brands email marketing<br><small>Source: ExceloHunt (2025) · <a href="https://lighthousedata.io/data/skincare-educational-email-click-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.