B
Evidence Grade B
Graded
under review
Safe to Cite
Current
28%
28% -- click through rate lift for Campaign Monitor email campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://academy.birdsend.co/post-compelling-ctas/ ↗
Source Article
6 tips to compelling email CTAs
Original Research
Campaign Monitor
· Original study ↗
Methodology
Secondary citation of Campaign Monitor finding on button vs link CTR boost; no date or methodology given in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Campaign Monitor email campaigns: 28% click through rate lift. Source: Campaign Monitor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cta-button-vs-link-28-percent-ctr
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<blockquote cite="https://lighthousedata.io/data/cta-button-vs-link-28-percent-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- click through rate lift for Campaign Monitor email campaigns<br><small>Source: Campaign Monitor (2026) · <a href="https://lighthousedata.io/data/cta-button-vs-link-28-percent-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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