B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- click through rate lift for B2B email campaigns (2025)
Personalising email campaigns based on accurate data can boost click-through rates by 14%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier B
https://www.data-broker.co.uk/insights/why-accurate-b2b-data-is-the-secret-to-better-email-open-and-… ↗
Source Article
Why Accurate B2B Data Improves Email Rates | Databroker
In the ever-competitive world of B2B marketing, email remains a powerful and cost-effective channel. But its effectiveness hinges on one vital factor; the data accuracy behind each campaign. Simply put, no matter how well-crafted your message is, it won't resonate or be seen, if it's sent to the wro…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Vendor blog citing Campaign Monitor research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B email campaigns: 14% click through rate lift. Source: Campaign Monitor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-ctr-lift-14
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<blockquote cite="https://lighthousedata.io/data/personalization-ctr-lift-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click through rate lift for B2B email campaigns<br><small>Source: Campaign Monitor (2025) · <a href="https://lighthousedata.io/data/personalization-ctr-lift-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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