B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
90.7%
90.7% -- click through rate lift for segmented email campaigns (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
strategymavenagency.com
Primary
Tier C
https://www.strategymavenagency.com/blog/how-to-use-segmentation-to-maximize-email-marketing-results ↗
Source Article
How to Use Segmentation to Maximize Email Marketing Results
How to Use Segmentation to Maximize Email Marketing Results
When it comes to email marketing, segmentation is one of the most effective tools at your disposal. Segmentation is the process of dividing your email list into smaller groups based on specific criteria. This allows you to tailor your email…
Original Research
strategymavenagency.com
· Original study ↗
Methodology
Blog cites unnamed studies; original research not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 50% | |
| 2024 (current) | 90.7% | +81.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented email campaigns: 90.7% click through rate lift. Source: strategymavenagency.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-ctr-increase
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<blockquote cite="https://lighthousedata.io/data/segmented-email-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90.7%</strong> -- click through rate lift for segmented email campaigns<br><small>Source: strategymavenagency.com (2024) · <a href="https://lighthousedata.io/data/segmented-email-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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