B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

41%

41% -- click through rate lift for seasonally-personalized emails (2025)

2025  · Litmus / Instapage

Seasonally-personalized emails achieve 41% higher click-through rates compared to non-personalized versions.

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Attribution: Litmus / Instapage View source
Lighthouse Research Team
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Source verified Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
seasonally-personalized emails
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Litmus / Instapage Primary Tier C
https://alpacarelay.com/tools/apply-seasonal-theme-for-welcome-email-for-home-and-garden ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Apply Seasonal Theme — Welcome Email | AlpacaRelay
- Tools - Welcome Tools - Apply Seasonal Theme Apply Seasonal Theme for Your Welcome Email Paste your welcome email content below and get AI-scored suggestions instantly. Each suggestion is rated on the 8-Dimension Email Quality Framework. Welcome Email Seasonal Theme: Before vs After See how AI-sco…
Original Research
Litmus / Instapage · Original study ↗

Cited from Litmus / Instapage

Methodology documented
Industrymarketing
Plain Text
seasonally-personalized emails: 41% click through rate lift. Source: Litmus / Instapage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seasonal-personalized-ctr-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seasonal-personalized-ctr-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate lift for seasonally-personalized emails<br><small>Source: Litmus / Instapage (2025) · <a href="https://lighthousedata.io/data/seasonal-personalized-ctr-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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